This year marks the 20th anniversary of the publication of Edward Herman and Noam Chomsky's Manufacturing Consent: The Political Economy of the Mass Media. Herman and Chomsky's now classic, if still controversial, study puts forward a "propaganda model" for analyzing and explaining U.S. press performance and behaviors.
Briefly stated, the propaganda model identifies five factors -- ownership, advertising, sourcing, flak and anticommunist ideology -- that act as "filters" through which information is processed by news workers and organizations. In turn, these filters affect how news stories are selected and framed for presentation to the American public.
When it first appeared, some critics dismissed Manufacturing Consent as just so much conspiracy theory. Others hailed the book as a groundbreaking analysis of the structural factors that shape U.S. journalistic institutions and practices.
Notwithstanding two decades of critique and refinement, recent events underscore the continued relevance of the propaganda model for understanding how and why U.S. news media operate as they do.










